Customer and Content Marketing Manager

The customer and content manager is a key team member in the EMEA Marketing team who is responsible for developing and delivering the European content strategy. The ideal candidate is driven and has a real passion for writing engaging and inspiring content with a particular emphasis on delivering captivating customer stories. The Customer and Content manager works alongside content producers, designers, SEO specialists, marketing managers, customer marketing team and digital media specialists, to ensure we have the right mix of content aligned to customer journey and to support the regional demand and field marketing initiatives.


Celebrating and sharing our customers’ success is critical to our enterprise marketing and overall content marketing efforts; this role is at the centre of that effort. In this position, you'll become a resident guide on our customers across Europe, how they are using Slack and the value they’ve realised, and you’ll be responsible for a program to deliver a steady stream of customer stories and references to support awareness, demand generation and sales cycles.


Slack has a positive, diverse, and encouraging culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?


What you will be doing

  • Understand the customer journey and develop a content strategy to inspire, educate and inform our audiences across Europe
  • Collaborate with regional teams, and the content team at headquarters to support, advise and ensure global content initiatives are locally relevant
  • Work with Sales and Customer Success regionally and globally to identify top reference accounts and cultivate champions within those accounts to participate in advocacy activities (including case studies, videos, speaking at events, customer panels, peer-to-peer references, and comms).
  • Engage with customers to pitch co-marketing opportunities,  building a strong rapport and relationship with each and every engagement.
  • Own the end-to-end lifecycle of all customer references in EMEA. Handle reference status, document customer use cases, respond to Marketing and Sales requests, and cultivate new references for the program.
  • Meet with customers to identify their success stories and document impact; use multiple sources of data to quantify the value of Slack and produce effective marketing assets to be demonstrated in our highest priority marketing programs.
  • Identify opportunities to capture and tell unique and compelling customer stories at events, in the media and through a variety of marketing channels
  • Raise, develop, and drive breakthrough ideas that showcase Slack's products and core values at customer events 
  • Partner with comms to create content for press announcements, articles and keynote presentations
  • Build relationships with thought leaders within our customer community to grow industry awareness


What you should have

  • 8+ years marketing experience (enterprise software preferred) in product, corporate or customer marketing
  • Validated ability to work cross-functionally, particularly with Sales, Customer Success, creative and editorial teams
  • Can-do, positive, inspiring attitude
  • Exceptional writing and editing skills
  • Understanding of the dynamics of media and corporate comms environments
  • Track record of success in a dynamic, sometimes hectic environment
  • Bachelor's degree is required
  • Fluency in a second language would be an advantage

Slack is a layer of the business technology stack that brings together people, data, and applications – a single place where people can effectively work together, find important information, and access hundreds of thousands of critical applications and services to do their best work. From global Fortune 100 companies to corner markets, businesses and teams of all kinds use Slack to bring the right people together with all the right information. Slack is headquartered in San Francisco, CA and has ten offices around the world. For more information on how Slack makes teams better connected, visit

Ensuring a diverse and inclusive workplace where we learn from each other is core to Slack’s values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

Come do the best work of your life here at Slack.