The Los Angeles Times has been delivering the news every day since 1881. Today its website draws an average of 39 million monthly unique visitors, 84 percent of those from outside Los Angeles. Slack helps them make sure that their home page includes the up-to-the-minute breaking news their readers rely on.
Before Slack, The Times had a multistep, email-based publishing workflow that led to a lot of overlap and confusion among the editors. Since they had already integrated their content management system (CMS) with Slack and were using BetaWire to pipe published stories into Slack, they wondered if they could integrate the entire process.
“Before, everything coming in to the copy desk would have to be emailed to a copy loop and then the copy editors would grab them,” explains Megan Garvey, Times Deputy Managing Editor. “Often more than one editor would claim a piece, then someone had to back out. Then the editor would copy and paste the link to edit the piece in the CMS and publish. It was sloppy.”
We've made the publishing process much simpler, and much faster. Now our editors can spend more time on journalism instead of dealing with the CMS.
Now reporters share their stories with the editors in a Slack channel. The editors then use their custom-built Homepage Bot and custom-built buttons to publish, using Slack.
“It’s an efficiency built into the system and a way better workflow,” explains Garvey. “It lets them focus on journalism and not copy and pasting.”