Slack for marketing

To successfully carry out marketing strategies, your team needs to stay on the same page and keep communication and decision-making in one place. Here are some tips for using Slack to bring your team’s ideas from a brainstorming session all the way to market. ✨

Why use Slack for marketing?

  • Create a central command centre with all the resources needed to bring your work to market.
  • Make decisions in real time with visibility for the rest of your team.
  • Use apps and integrations to keep up with what your customers are saying and monitor how your campaigns are performing.

Read our free e-book Intelligent Automation for the Modern Marketer to see what tools marketers use to harness the power of machine learning and artificial intelligence.


Establish your mission control

To run any kind of launch, you need a central command centre. With Slack, you can coordinate all aspects of a campaign, define and discuss the deliverables you’ll need and even report on the results.

We recommend creating a public channel for each launch or campaign to keep your efforts focused. Use consistent channel naming guidelines and standard prefixes to keep your channels organised. For example, you can use #campaign-[campaign name]#launch-[product or feature name] or #marketing-[focus area].

For each of your channels, set a topic or purpose and pin important messages and files (e.g. marketing briefs, go-to-market strategies, deliverables) so that everyone on the team knows where to go to find the right information. 

 

Get real-time sign-offs

With your command centre established, you can get input from all your stakeholders in one place. Whether they’re clients or internal staff (such as project managers, creative directors, etc.), you can bring the right people and the assets they need to approve into a dedicated Slack channel. 

To make sign-offs a breeze, implement an emoji system: stakeholders can quickly review and respond to approval requests with a single emoji reaction. For reviews, use the 👀  eyes and for approvals, try the ✅  tick

You can also use message threads to keep discussions neatly organised and focused by topic.
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Gather insights in one place

For marketing teams, we know that data matters. That’s why Slack can integrate with today’s leading marketing tools to arm you with the insights you need to do your best work.

Connect your workspace to performance and stats integrations such as Statsbot or Amplitude that are available in the Slack App Directory. Statsbot, for example, can pull in numbers from Google Analytics, New Relic and Mixpanel without you having to manage multiple logins and dashboards.

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If your marketing team relies on surveys for customer feedback, you use the SurveyMonkey integration to be notified of responses and comments and even share survey results with your teammates in Slack.

For your email campaigns, monitor click-throughs, email open rates and other stats in Slack with the help of MailChimp.

With your marketing data all in one place, your team can make insightful iterations faster and more effectively.

 

Integrate customer feedback

To find out what the numbers can’t tell you, you need an easy and reliable way to see and get qualitative feedback. There are several ways to get feedback inside Slack straight from the horse’s – er, customer’s mouth.

Get a real-time stream of social mentions and keep up with what customers are saying about your company. Use the Twitter app to automatically post tweets to your company’s account in a feedback channel.

Get a glimpse into the world of Customer support by sending feedback from your company’s helpdesk tool to Slack with the aid of a third-party app or integration. Screen_Shot_2018-02-16_at_1.20.32_PM.png

Your team can also create customer surveys that post results into a given Slack channel, allowing you to iterate on your campaigns or strategies more quickly.

 

Apps for marketing teams

Bringing your tools into Slack means less juggling and more efficiency. From performance and stats to project management, there’s an app or integration for almost all of your team’s needs.

📈  Performance and stats

Amplitude, Baremetrics and Statsbot can all help you keep track of performance with data, insights and stats.

🐥  Social media

When it comes to managing lots of social media channels (or even if you just have one), tools like HootSuite, Nuzzel and Brand24 can help you stay on top of what people are saying about your brand, company or product.

💌  Email marketing

In addition to MailChimp and SurveyMonkey, use other email marketing tools like Delighted to get direct feedback from customers into Slack.

🛠  Project management

Organise your campaigns, launches and other projects with tools designed to help you succeed. Tools like Trello, Asana, Dropbox and Google Drive can help you get the job done.

💡  Explore all of the marketing apps in Slack’s App Directory.