Director, Paid Digital

We are looking for a seasoned leader to help build and grow our Paid Digital programs, reporting to our Head of Growth Marketing. As Head of Paid Digital, you have the track record and vision to help attract, convert, and retain self-service and enterprise users. Your north star is enabling new and existing teams to comprehend Slack use cases, deepen their usage, accelerate conversions, and drive adoption of Slack Connect. 

Our mission to make people's working lives simpler, more pleasant, and more productive. Paid marketing is a critical strategic lever enabling us to connect with prospects and customers and help them understand and realize value from Slack. This leader is responsible for optimizing digital channels, identifying new opportunities, and partnering with product, sales, and marketing teams on future growth opportunities.

You are a master project manager known for your immaculate attention to detail. You are the go-to person within your function to get things done and move fast. You are a lifelong learner who understands the importance of communication and meaningful relationships. You have a proven history of analyzing data to identify areas of opportunity, executing in a highly cross functional environment, and an ownership mentality toward outputs.

Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?

What you will be doing

  • Define the strategy, vision, and roadmap for our paid digital channels to drive Slack’s global Self-Serve and Enterprise growth strategies 
  • Own and optimize Slack's digital programs including SEM, Display, Paid Social, Content Syndication, et al.
  • Lead and grow a team of talented and diverse marketers
  • Design, implement, test, and scale paid strategies across channels including experimentation frameworks that optimize creative, audience and channel effectiveness
  • Analyze business performance, drive measurable outcomes and clear recommendations to executive leadership
  • Partner across the Marketing team to build experimentation plans to achieve Self Service and Enterprise goals
  • Collaborate closely with Product Marketing, Brand, Copy, and Design teams to transform ideas into compelling and personalized messages and product experiences
  • Organize, prioritize, and forecast experiment output
  • Generate hypotheses, create customer segments, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

What you should have

  • 10+ years in growth, performance marketing, or related role – including a minimum of 4 years of managing teams
  • Experience within a software company is a requirement 
  • Proven track record in planning, designing and executing growth initiatives
  • Adept with gathering, analyzing, and reporting on large data sets and experience with BI tools
  • Experience growing and managing high performance teams, ideally with a global mindset
  • A great storyteller with strong instincts toward user empathy, a quick grasp on identifying problem points, and a constant desire to build toward cohesive, unified solutions
  • Excellent written, oral, and social interpersonal skills across multiple audiences and method
  • Passion for growth marketing, optimizing funnels, and Slack!

Slack is registered as an employer in many, but not all, states. If you are not located in or able to work from a state where Slack is registered, you will not be eligible for employment.Visa sponsorship may not be available in certain remote locations.

Visa sponsorship is not available for candidates living outside the country of this position.

Slack is an Equal Opportunity Employer and participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. Slack will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.


Slack has transformed business communication. It’s the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Only Slack offers a secure, enterprise-grade environment that can scale with the largest companies in the world. It is a new layer of the business technology stack where people can work together more effectively, connect all their other software tools and services, and find the information they need to do their best work. Slack is where work happens.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Slack’s values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

Come do the best work of your life here at Slack.