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App Adoption Product Marketing Manager

San Francisco

Slack is hiring a product marketing manager to increase third-party app adoption among Slack teams and users.  In this role you’ll be responsible for managing all marketing strategies and projects to grow app discovery and adoption.

Slack’s platform was launched in December of 2015, and has grown to include over 900 apps like GDrive and Paypal, to brand new startups building for Slack specifically. This role is part of the platform marketing team, which is responsible for the go-to-market strategy for Slack’s platform efforts, including messaging and positioning, product launches, app adoption, app-related sales enablement, and adoption analytics.

If you’re excited about the opportunity to build out Slack’s platform and to increase app adoption among our customers, large and small, we’d love for you to join our team.  


  • Build and iterate on product messaging and positioning for the App Directory, especially as new features are launched
  • Work closely with product, growth, and user research to identify, prioritize, and create the effective user experiences and marketing materials that will drive customer awareness and adoption of apps
  • Discover and build out new channels for communicating the value of apps with Slack customers and prospective customers
  • Identify and track key app adoption metrics for apps in our ecosystem, use data to refine your priorities


  • Experience working on an App Directory or App Store equivalent
  • A love for storytelling in a simple, thoughtful, and visual manner
  • Ability to define goals and prioritize your work
  • Passionate about bots and messaging as the next major platform shift is a must - this individual has to enjoy playing with apps and bots just to see what they do
  • Enterprise software experience is a plus - understanding the constraints and security measures required for admin-level adoption will be key
  • 6+ years of previous experience

Slack is a messaging app for teams that is on a mission to make your working life simpler, more pleasant, and more productive. We believe everyone deserves to work in a welcoming, respectful, and empathetic culture. We live by our values and hire accordingly.

Launched in February 2014, Slack is the fastest growing business application ever and is used by thousands of teams and millions of users every day. Slack's investors include many of the best-recognized firms in the world, including Accel Partners, Andreessen Horowitz, Social+Capital, KPCB, Google Ventures, Horizons Ventures, IVP, Spark Growth, DST, and Index Ventures. We currently have five offices worldwide, in San Francisco, Vancouver, Dublin, Melbourne and New York.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Slack's values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come do the best work of your life here at Slack.