Slack logo appears and 4 small circles come out of logo representing tools, systems, people and ideas.
Marketing

Meet your Digital HQ for Marketing

Work flows and relationships grow with the combined power of Slack and Salesforce. Bring your marketers together with the people, partners, and tools they need in one central place.

Slack UI Animation: Spend, sales and conversion rate are shared in Slack channel. Marketers react to insights and adjust ad spend.
CONVERT INSIGHTS INTO IMPACT

Optimize marketing performance with centralized workflows

  • Partner more closely with your sales team in Slack to align on KPIs and get feedback on marketing initiatives.
  • Take action on data and insights from Salesforce Marketing Cloud and your other apps—without leaving Slack.
  • Jump on hot leads faster with close collaboration between teams to qualify and convert prospects.

“Slack makes it easy to integrate tools and leverage other apps that we use on a daily basis, it brings everything together in one central place.”

Dow Jones logo
Julia Lancaster, Content Strategist
GET TO MARKET FASTER

Move work forward with streamlined collaboration

  • Work together easily in Slack to brainstorm ideas, organize timelines and execute campaigns.
  • Stay in sync with external partners and agencies. With Slack Connect, everyone’s a message away.
  • Celebrate team wins, foster transparency, and retain top talent by adopting channels.

“Slack has added rocket fuel to our capabilities, speeding up decision-making so that we could respond to market needs faster.”

1-800 Flowers logo
Amit Shah, President
Slack UI Animation: Lisa asks agency partner Harry to update marketing brief in Slack channel. Harry agrees and shares the new brief for review.
Slack UI Animation: RSS app shares industry news in Slack channel. Arcadio tags digital marketing team to audit ads with insights from article.
GROW YOUR BRAND

Boost customer engagement by quickly responding to data and trends

  • Infuse the latest competitive intel and trends into your marketing strategy with dedicated channels for sharing industry news and insights.
  • Swarm PR and social media incidents in real time, coordinating responses in channel or talking through solutions with Slack Huddles.
  • Use Slack Connect to engage with customers, bringing their voices into everything you do.
Learn how Slack Connect fosters customer relationships

90%

of marketers agree that Slack helps improve information sharing across the company1

1Source: Slack Customer Tracking Survey, 2021

Over 2,400 integrations and counting

Slack connects with all your favorite tools, like Salesforce, Asana, Smartsheet and more.

See all marketing integrations

Salesforce
Asana
Smartsheet
Trello
HubSpot
Google Drive
Google Analytics Insights
ActiveCampaign
Adobe Creative Cloud
marketo
Intercom
Hootsuite
Drift
Twitter
Highspot
Looker
Salesforce
Asana
Smartsheet
Trello
HubSpot
Google Drive
Google Analytics Insights
ActiveCampaign

Stories about Slack for marketing

Frequently asked questions

Excellent question. Slack is a new way for your entire company to communicate. It replaces email with something faster, better organized and more secure. Instead of one-off email chains, all your communication is organized into channels that are easy to create, join and search. When there’s a channel for everything going on at your company, everyone knows exactly where to go to get work done.

For more on the topic, we recommend checking out our Resources Library.

The key to Slack success is channels. By creating a channel for all your projects, teams, offices, departments—everything related to work—you create a space for every conversation to happen. And because channels are easy to join and create, Slack can adapt to meet changing needs. If someone new joins a project, you can simply add them to the channel and they can scroll up to read through old conversations. When it’s time to start something new, create a new channel and invite the right people.

To learn more, read up on how to collaborate effectively in channels.

Yes. You can securely discuss confidential information in Slack. Slack offers multiple ways to ensure that your information, conversations and files stay safe. Slack delivers enterprise-grade security at every layer, adhering to multiple compliance certifications, including SOC 2, SOC 3, ISO/IEC 27001 and more. Slack is GDPR-compliant and can be configured for HIPAA and FINRA compliance. It is FedRAMP Moderate authorized.

In addition, Slack offers many security features—such as Enterprise Key Management—that allow admins fine-grained control over data encryption. You can also integrate your own security tools with Slack to get instant notification if a threat is detected. Learn more about Slack’s comprehensive security program here.

Yes! Unlike email, Slack is not susceptible to spam or phishing, which causes 90% of data breaches. Your Slack handle cannot be sold to advertisers or put on a mailing list. You will only ever receive Slack messages from other people inside your organization, or from trusted partners using Slack Connect. You may get notifications from apps integrated with your workspace, such as Asana, Google Docs or Jira.

Slack offers enterprise-grade data protection and privacy. Granular controls allow admins to customize security for each user, so no one sees things they shouldn’t. Learn more about how Slack can securely replace email inside your company.

Slack Connect is a more secure and productive way for organizations to communicate with one another. It lets you move all the conversations with your external partners, clients, vendors and others into Slack, replacing email and fostering collaboration. Slack’s enterprise-grade security features and compliance standards, like Enterprise Key Management, extend to Slack Connect. Learn more about Slack Connect here.