Slack templates
Brand guidelines hub

Brand guidelines hub

One place where everyone can find standards and ask questions to present a uniform brand identity.

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Template features:

Brand guidelines

Documents to curate, manage and share knowledge.

Office hours topics

Task lists to collaborate and track work.

Office hours sign-up form

No-code workflows to automate tasks.

Office hours reminder

No-code workflows to automate tasks.

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About this template

Unified brand communication

The brand guidelines Slack template is a simple solution for creating and sharing brand standards within your organisation. This template is designed to consolidate all your brand guidelines in one place, so that everyone on your team can reference and adhere to your brand’s visual and communication standards. By having a single source of truth, you ensure consistent brand representation across all platforms and materials, enhancing your company’s image and coherence.

Customisable guidelines template

This brand guidelines template comes equipped with a customisable canvas with all the basic structure – you can simply add your specific brand details. This feature allows you to tailor the guidelines to fit your brand’s unique identity and requirements without starting completely from scratch. Define crucial elements of your brand, from logo usage and colour palette to brand voice and values.

Streamline office hours requests

Even with streamlined standards, people always have questions. So to further enhance communication and efficiency, this template includes a ‘Book office hours’ workflow. This feature simplifies how team members request and receive approval or clarification on brand-related queries. By scheduling dedicated times for discussion, your team can ensure that all brand guideline questions are addressed promptly and accurately, reducing delays and misunderstandings in project execution.

Keep track of office hours discussions 

Make it easy for people to hunt down the answers by keeping track of what’s discussed in the ‘Office hours topics’ list. Requests automatically get added as they come in, and you can add notes and decisions right in line for reference later. This organised approach not only saves time but also enhances the effectiveness of your brand communication strategy.

Frequently asked questions

A well-structured template serves as a single source of truth, consolidating all brand standards into one centralized location. With our free brand guidelines template, you can be sure that all teams can easily reference and adhere to the same guidelines so your brand identity remains consistent across all platforms and materials.

For an all-encompassing view, you should consider adding foundational brand components (mission, vision, values), visual identity (logos, colors, fonts), communication style (voice and tone), support resources (templates, tools, training), and a clear asset management process for updates and scalability.

By using a customizable template, you’ll be able to make sure that even the littlest of details are safely stored and accessible for fellow team members and collaborators. The option to add or modify sections like campaign-specific visuals, messaging, and workflow automation encourages real-time collaboration and adaptability as your marketing needs evolve.

A brand guidelines template enhances quality control by clearly defining standards for visual identity, communication style, and asset usage. It ensures consistency across all branded content by providing detailed instructions, compliance checkpoints, and approval workflows. Additionally, a centralized source for updated guidelines and resources minimizes errors, reduces the use of outdated assets, and streamlines review processes.