Cover of The Total Economic Impact of Slack™ for Marketing Teams study

The Total Economic Impact™ of Slack for Marketing Teams

A commissioned study conducted by Forrester Consulting covering the cost savings and business benefits enabled by Slack

Marketers rely on cross-functional work to be successful. They need a digital headquarters to help them manage their projects, collaborate with partners and use their go-to tools so that they can drive bottom-line results.  

With Slack, marketing teams go to market faster, grow their brand and convert activities into revenue. Our commissioned study by Forrester Consulting calculates the potential return on investment for marketing teams using Slack.

The study is packed with insights on the value that companies are realising with Slack. Some highlights include:

  • Surveyed companies saw a 15% increase in the number of annual campaigns completed
  • Marketing teams saw a 9% increase in revenue per campaign
  • Slack improved the recruiting and onboarding process

Download the study to learn more. 

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