A man sits in a chair. He smiles warmly at the mobile phone in hand as colleagues post their status updates in Slack.

Slack for marketing teams

From coordinating plans to measuring results, it’s all in Slack.

Learn how marketing teams use Slack for:

COORDINATION

Central command for launches

Slack gives you one central place to direct marketing efforts, define campaign deliverables and share results.

A sample conversation in Slack
homepage-refresh
Lisa Amos10:45Hi @Matt Brewer! It looks like website traffic is up by 20% since we launched the new site, do we know what channel is driving that?
Matt Brewer11:36Yeah, organic traffic is on fire!! All those SEO improvements @Paul Leung made are really paying off.
💯2📈1
Paul Leung11:45Organic traffic is looking really strong. I’ll work on a month vs. month report and share it in channel by the end of the week.
🙌5👍6
Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for coordination:
  • homepage-refresh

    Increase visibility with a cross-functional channel for big projects.

  • marketing-retail-europe

    Share knowledge and make plans for specific territories or verticals.

  • content-marketing-ideas

    Brainstorm the next big campaign as a team.

Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for coordination:
  • homepage-refresh

    Increase visibility with a cross-functional channel for big projects.

  • marketing-retail-europe

    Share knowledge and make plans for specific territories or verticals.

  • content-marketing-ideas

    Brainstorm the next big campaign as a team.

16%

Faster execution of marketing campaigns

“Coordinating messaging, adjustments, optimisations, learnings, product development updates, approvals: all of that is being done through Slack.”

Excerpted from IDC research, sponsored by Slack

Read report

AUTOMATION

Power up marketing workflows

Use today’s leading marketing tools directly from inside Slack, from monitoring email campaigns to sharing the latest metrics with your team.

A sample conversation in Slack
hiring-managers
MailchimpBOTWillRodrigues@example.com just subscribed to NURTURE DRIP 1 list
MailchimpBOTTobyDavies@example.com just subscribed to NURTURE DRIP 1 list
MailchimpBOTElenaNowak@example.com just subscribed to NURTURE DRIP 1 list
Emily Anderson09:15😊 Glad the send is underway. Expect an update on CTRs and conversions later this week!
👍8💯3
  • Quickly access performance stats

    Get the latest metrics automatically and share them in the channels where key conversations are already happening.

  • Orchestrate your social media flows

    Stay on top of fast-moving social media mentions and customer feedback. Respond to customers from Slack or ping a colleague to take a look.

  • Directly manage email campaigns

    Use simple keyboard commands to send and manage email campaigns, straight from Slack. Post results in-channel for further action.

PARTNERS

Where clients become colleagues

Share a Slack channel with an agency, client or contractor to collaborate in real time.

A sample conversation in Slack
auldreekie-paid-social
Jagdeep Das15:14Hi @channel – sorry for the @channel blast, but I know our deadline is close and we’ve *only just* got the proofs back from the photography agency. AuldReekie people, pls let us know which images to use for FB paid? Thank you!
Agency Photography – 30 July shoot314kB PDF
uploaded this file: Agency Photography – 30 July shoot
Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for partners:
  • agency-photography

    Assign and review freelancer work without leaving Slack.

  • auldreekie-paid-social

    A dedicated place to work hand-in-hand with a client on specific deliverables.

  • social-performance

    Share performance metrics with everyone who needs them.

Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for partners:
  • agency-photography

    Assign and review freelancer work without leaving Slack.

  • auldreekie-paid-social

    A dedicated place to work hand-in-hand with a client on specific deliverables.

  • social-performance

    Share performance metrics with everyone who needs them.

8%

Less time needed to launch marketing campaigns

“Launching a new brand from scratch with an agency has typically taken anywhere from six to eight months. We recently did it in about two-and-a-half to three months, and a good part of that was due to the ability to coordinate with our agencies over Slack.”

Excerpted from IDC research, sponsored by Slack

Read report

FEEDBACK

Amplify the customer’s voice

In Slack, customer feedback leaves silos and enters channels where it’s visible and actionable. Teams can even automatically port key metrics such as click-through rates or NPS scores directly into cross-functional channels.

A sample conversation in Slack
customer-feedback-small-biz
Lisa Amos09:19Hi @Emily Anderson! Recently a lot of smaller customers have asked for content to help them sell A1 to their bosses. Would your new nurture drip email be something that would help? 🙏
Emily Anderson10:32Hmm, sort of.... although I bet we could create something specific to small biz. 🙂 Shall we meet up tomorrow over a cuppa ☕️ and talk it over?
Lisa Amos10:34Yep, that’d be great. Thanks!
Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for feedback:
  • customer-feedback-small-biz

    A place where Customer support (or other teams) can share feedback.

  • adwords-stats

    Port in data to see campaign performance at a glance.

  • onboarding-drip-2018-ctrs

    Collect and share results from your latest surveys or emails.

Suggested channels
What are channels?

Channels are where you can share files and messages with your teams. They can be created for every project, topic, department or whatever makes sense for your company.

for feedback:
  • customer-feedback-small-biz

    A place where Customer support (or other teams) can share feedback.

  • adwords-stats

    Port in data to see campaign performance at a glance.

  • onboarding-drip-2018-ctrs

    Collect and share results from your latest surveys or emails.

13%

Faster marketing campaign execution

“Slack, from start to finish, was able to provide us a way to work across teams and that accelerated the programme.”

Lindsay Wester

Senior Brand and Marketing Manager at Zipcar

Read story

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