Shared Channels on Slack

Everlane & Happy Returns

A fashion brand and a logistics company elevate customer service with Shared Channels in Slack.

Everlane Industry

Fashion

Everlane Founded

2010

Happy Returns Industry

Customer Service

Happy Returns Founded

2015

Fashion brand Everlane and logistics company Happy Returns share a vision: innovating the way consumers shop and interact with retailers. So they paired up, and together they’re redefining customer service with the help of Slack.

From same-day delivery to the creation of an app that offers weather updates along with clothing suggestions, Everlane entered the scene as a different kind of retailer. Happy Returns recognized that unsatisfied shoppers prefer to return in person — and really like immediate refunds — so they set up Return Bar® locations in malls and stores across the United States.

The two companies meet in a Shared Channel in Slack, a secure space where customer experience teams from both sides come together from all across the country to exchange information, solve customer issues, and escalate any tech glitches in real time. When customers visit a Return Bar® location, Happy Returns ReturnistaTM assistants can contact a central support staff, who in turn reach out to Everlane employees in their Shared Channel to get answers to questions and complete returns.

Having Shared Channels means that the setup is so much easier, especially for our vendors if they’re already in Slack. I can definitely see us moving over pre-existing relationships into Slack.

Brian AlenduffDigital Product Manager, Everlane

“One of the biggest benefits of having Shared Channels is using Slack to communicate with vendors with their timely requests, since email would not be very helpful if there’s someone waiting with a product to return,” explains Alenduff.

Before Shared Channels, Everlane and Happy Returns resorted to a mix of email and Slack guest accounts to communicate between different subsets of people. As a result, collaboration among teams – and internally – was disjointed at times, and it took longer to resolve customer issues.

Now, in their Shared Channel, Happy Returns associates can easily reach the Everlane team if they’re having trouble finding a product or customer in their system, post photos and relay customer questions, and alert them of any glitches in the system within seconds.

“Shared Channels has increased our ability to collaborate and the level of transparency,” says Andre Julien, Manager of Operations at Happy Returns. “We’re able to solve customer issues a lot faster.”

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