Slack for sales

Slack helps sales teams close more deals and work smarter with cross-functional partners. Use public channels for improved visibility between sales, marketing, product, and support so you’re working towards the same goals.


Why use Slack for Sales teams?

  • Share wins and important information across the company.
  • Grow your workspace's collective knowledge in public channels and organize them to keep conversations focused.
  • Automatically get sales data and alerts in Slack.

Keep reading to learn how your sales team can best leverage Slack. 🙌


Share wins with the company

Announce deals and congratulate each other across distributed teams and offices in your company-wide #sales channel. Share context behind the deal, like challenges and lessons, so everyone can grow together. It’s also nice to recognize and thank colleagues who helped get the deal across the line.

Use emoji reactions to praise members and eliminate those lengthy reply-all email chains.



Grow your workspace's collective knowledge

Communicating in public channels facilitates transparency and creates a searchable archive of past deals, decisions, and conversations. 

Here are a few workflows we recommend:

  • Onboarding: Invite new members to your key sales channels. Simply following what the rest of the sales team is talking about helps them get up to speed quickly.
  • Offboarding: Similarly, communicating in Slack ensures valuable information doesn’t get locked away in archived inboxes when people leave the company.
  • Account transitions: Invite your Account Manager or Customer Success Manager to the appropriate channel(s) after a sale closes so they can catch up on deal history, key players, and more. Slack_for_sales_2.png
  • Problem-solving: If there’s a potential issue with a deal, search key terms to identify strategies and tactics that solved similar issues for teammates in the past. Learn what didn’t work for others so your team can avoid making the same mistakes. Be sure to provide context so members can you give informed advice by referencing an earlier message, file, or email. tip-sales-problem-solving.png
  • Track initiatives outside of sales: Join key channels for teams across the company so you can follow what the product team is working on, the status of a new marketing campaign, or any other topic you’re interested in.
  • Monitor customer activity across channels: Create highlight words for terms you care about — like your vertical or key accounts — so you receive notifications whenever they’re mentioned. tip-sales-highlight-words.png


Keep channels & conversations focused 

📺  Organize your channels to keep discussions on track. Create new channels if too many topics of conversation are happening in the same place. 

Tip: As you create more channels, be sure to name them in a consistent and predictable way so it’s easy for members to browse and identify the channels they want to join.

🎯  Set up targeted channels to share expertise and keep your main #sales channel clean and relevant to the whole company. Here are a few examples:

  • #sales-meetings: Use posts to capture and share meeting and call notes with your workspace. Slack_for_sales_3.png
  • #sales-vertical: Create vertical-specific channels to discuss topics related to each one you sell in.
  • #sales-team: Use this channel for general team discussions — talk through deals, share your internal meeting notes, and more. Slack_for_sales_4.png
  • #sales-emails: Forward emails to this channel to see discussions your teammates are having with customers and to learn from one another.
  • #sales-presentations: Use this channel to keep a collection of presentations and slide decks that members can draw inspiration from.
  • #sales-approvals: Discuss negotiations and get discount approvals from leadership.

🙇  Create channels for cross-functional partners. For each channel, it helps to come up with a template to ensure you’re providing all the details your stakeholders need, speeding up your approval process. Use emoji to indicate priority or urgency, and emoji react with ➕  if a teammate shares feedback that you agree with.

Here are some suggestions for cross-functional channels you can create:

  • #sales-feedback: Create a loop of customer feedback with the product team so that the product improves, and you close more deals. Slack_for_sales_5.png
  • #sales-legal: Work with your legal partners to get contracts approved and keep deals moving forward.
  • #sales-support: This channel can act as your internal support “hotline” to quickly get answers to customers’ questions while on a call or out in the field.

💡  Learn more about naming and organizing your channels in Slack


Get sales data & alerts in Slack

🛠  Work with a developer to create a custom integration with Salesforce or the CRM of your choice. This allows you to bring key account information into Slack and makes it easy for anyone in your workspace to pull information from your CRM without having to switch between apps and manage multiple logins.

☎️  Pipe new leads into the channel of your choice and @mention relevant Account Managers or User Groups. This way, you don’t have to constantly switch between tools and you can triage assignments all within Slack.


🔝  Get a weekly summary of top deals and opportunities into your main #sales channel. This gives managers and executives key information so you can spend more time with your customers and less time reporting on past deals.


📢  Receive actionable notifications if an opportunity approaches its close date or if a deal is sitting for too long.


✨  Create a slash command such as /accounts [customer name] to pull relevant information about any account, like who owns it, it’s current status, ACV, and anything else you think is important. This is helpful when someone outside of the sales team has a question about an account but doesn’t know who owns it or who to ask.


Apps for Sales


Combine Salesforce and Slack to work more efficiently and keep your sales team aligned on what's important. Manage contacts, track opportunities, and close deals faster. By connecting Slack with Salesforce, you can view and share key information about your accounts right where you’re already collaborating in your workspace.


Connect Slack with DataFox to receive notifications when the companies you care about reach key milestones, such as new office openings or product launches. Set up alerts for individual prospects or for an entire territory by headcount, location, industry, and more. Getting these alerts in Slack ensures you’re up-to-date with your accounts so you can send highly personalized messages to prospects at the right time, without spending hours each week searching for the latest news.



Keep your team motivated by celebrating wins with Troops’ Digital Sales Gong. Closed deals are shared in a channel of your choice — transforming Slack into a digital sales floor. Members can use emoji reactions to congratulate one another, keeping inboxes and channel clear of chatter. Customize alerts to share information about the deal with your company — like industry or deal size — making it easier to find out who has expertise related to an opportunity.



Guru helps you capture and uncover information so your team can close more deals. As conversations about customers or prospects unfold in Slack, emoji react on helpful messages to store them in Guru — effectively building profiles that are searchable and effortless to maintain. When it’s time to find information or collateral, just message @guru and the bot will deliver pitch decks, product FAQs, case studies, and more!


💡  Discover more apps for your sales team in our App Directory.