Game of strategy

Informal meetings are key to innovative ideas

With just a touch of structure in place, informal meetings are highly collaborative and participatory, encouraging creativity to flow

Criado pela equipe do Slack12 de julho de 2022

Meetings are evolving across all industries and sectors. Although there are many reasons for this, one of the biggest is the ongoing shift to remote and hybrid work. Companies were already starting to embrace remote options before Covid-19, but the pandemic and resulting shutdowns vastly accelerated the change. And partially or fully remote work is here to stay, with more than 50% of employers saying they plan to offer long-term expanded remote options, according to a 2021 PwC survey.

As work has evolved, so have meetings. In the early days of the shutdowns, many employers tried to mimic the in-office environment virtually. But we’ve learned a lot since then, and now the focus is on trying to create a better remote experience. The informal meeting has become an important tool for innovation. Let’s take a deeper look.

Effective informal meetings maximize productivity and innovation

Most people are familiar with the formal meeting. There’s a set agenda and specific protocols, often with specific time blocks, speakers and rules on who can talk when. Notes are usually recorded in formal minutes for later distribution.

The informal meeting is more relaxed, usually with a loose and flexible agenda. Attendees actively participate. The group might agree to a few ground rules, but the goal is a collaborative, free-form discussion. Someone might take notes, but not formal minutes.

Employee with clipboard and checklist

Informal meetings are key to innovative ideas

In a formal meeting, everything is set in advance. There might be short breakout sessions for discussion, but these are an adjunct to the larger purpose of listening to speeches, providing feedback or holding votes. The structure and protocols can make things more efficient, but they don’t leave much room for creativity.

In an informal meeting, collaboration and group discussion are the entire point. These meetings usually have a general goal, such as training, brainstorming or problem-solving. There’s just enough structure to keep the meeting from devolving, but not enough to stifle open discourse. Everyone is encouraged to participate, and everyone’s points are considered. This sets the stage for the most innovative ideas to surface and then to be discussed and refined.

Best practices for successful informal meetings

Don’t let the fact that informal meetings have fewer rules stop you from providing any structure at all. Otherwise, you risk a free-for-all, which can actually hurt productivity and innovation. Here are a few tactics to make the most of your informal meetings:

  • Pick a topic. Even the most informal meeting will benefit from an overall topic or direction. Why are you getting together in the first place? Do you want to brainstorm ideas for new products? Solve a problem with your sales funnel? Develop new marketing tactics? Setting a direction for the meeting will help keep it on track.
  • Put someone in charge. Although informal meetings are highly collaborative, it still makes sense to have one person take the role of moderator or facilitator. This person can help mediate disagreements and keep things moving. It’s often best to hold a vote at the beginning of the meeting to elect the moderator.
  • Define basic procedures. If any decision-making will occur during the meeting, it’s best to lay out how it should happen. Secret ballots or open votes? Majority, plurality or something else? Also agree on when and how to close the meeting so it doesn’t go too long.
  • Choose a notetaker. It’s always best to keep notes or record the meeting so everything’s documented for reference later. Although everyone might take their own notes, it’s also a good idea to designate one person as an official notetaker to capture all information equally.

To take your informal meetings to the next level, you can also try these tactics:

  • Issue a challenge. Friendly competition can take innovation to the next level. Ahead of the meeting, ask participants to come with ideas. This might be as simple as listing three new potential market segments or as complex as sketching out a new product design. Then have everyone vote for the winner.
    Encourage questions. Open the floor for people to ask their most burning questions about how something works or why a particular procedure was chosen. Asking questions is often the first step toward finding a better way.
    Add inspiration. Corporate lore is filled with examples of industry disruptors, those companies that fundamentally changed an aspect of our lives, from Airbnb to Uber. Get the creative juices flowing by telling the story of a company that changed the world through innovation.

Putting it all together

While the formal meeting still has its place, the informal meeting has become the go-to for boosting innovation. With just a touch of structure in place, informal meetings are highly collaborative and participatory, encouraging creativity to flow. And with collaboration tools like Slack, you can set up different channels to organize communications, while integrating other tools such as video conferencing, chat and file sharing.

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