Two employees sitting on a mail cart

Help your company shift to a digital-first culture

Adapt to the evolving needs of your people, customers and market by building a strong foundation that empowers your organization

Slack 팀이 작성2025년 9월 30일

We’re all embracing digital transformation these days. Ninety-one percent of companies surveyed by Foundry say that they have a digital transformation strategy in mind. And on average, those companies report that they’re planning to spend more than $16 million over the next year to implement it.

But what’s the secret to digital transformation success? A digital-first culture. If your teams are resistant to the kind of change that digitization requires, any success in adopting new digital tools or processes will be limited. On the other hand, a strong digital culture in the workplace can significantly facilitate a larger digital-first strategy. Here’s how to build a culture that embraces digital solutions.

What is a digital-first work culture?

A digital-first culture is a corporate environment that prioritizes and welcomes digital technologies to achieve strategic goals. Digital-first work cultures have several characteristics:

  • Employees are fluent in digital tools and processes, and are comfortable learning new ones
  • Workflows are constantly re-evaluated and adapted to take advantage of the most relevant technology
  • Your customers have the option to buy products or ask for service using digital communication
  • Digital-first content helps customers find and learn about your products
  • Teams solve problems and build relationships using collaboration tools for remote work

Being a digital-first company isn’t just about using the latest tech or working more efficiently, although those are clear benefits. It’s fundamentally about being an agile organization that can adapt to the evolving needs of your people, customers and market.

Two screens with a spark and closed fist in the middle

Why it’s more important than ever

It matters so much now because of the rapidly changing pace of industry. Companies that aren’t adapting to new business methods will struggle to survive. Adopting a digital-first strategy and baking that into your culture can help you innovate, keep up with your competition and future-proof your business.

How to help your company shift to a digital-first culture

Culture change is hard, but it’s doable. Here are some tactics you can use to make it work.

Purposeful leadership

All employees influence workplace culture, but company leaders have an outsized effect. The more leadership prioritizes digital solutions, the more dramatically the culture can shift. Leaders can start by explicitly defining the work culture, including core values and behaviors. Then they must walk the walk by modeling those values and behaviors in their work.

Broad engagement

Clear support from the top is critical for shifting culture, but it’s not enough by itself. You must have consistent communication and an outreach strategy to help rally employees around a common vision for being a flexible, digital-first organization. Start by explicitly defining your culture as one that values digital solutions. Make sure potential new hires know you champion a digital-first culture and build that messaging into your communications to current employees.

Clear rationale

Fundamentally, getting employees to embrace digital transformation is about making them understand why it’s useful. To care, people must know why they should adopt new ways of working. Make the case for changes with well-articulated business rationales for using new tools. Explain how customers will have a better experience or how your teams can get their work done faster and more easily. Whatever transformation you’re trying to make, show your workers what’s in it for them.

Make resources available

People are usually willing to embrace new digital technologies when they feel confident that they can actually learn to use them. But employees are more resistant when they’re afraid that they won’t be able to use the new tools. To support a digital-first culture, make sure the resources employees need are accessible. For example, you could create a learning and development Slack channel to house tutorials and help guides, so they’re always easily accessible in one place.

Digital-first cultures make digital transformation possible

A robust digital-first culture is indispensable. It’ll help you easily pivot and adapt to industry changes. But shifting company culture is a long-term, sometimes difficult undertaking. One easy way to get started is to modernize how your team communicates and collaborates, which is exactly what Slack does. It gets rid of email chains, makes sure important information is organized and accessible, and keeps communication transparent.

Want to see how Slack can support your digital culture? Try it out for free or talk to our sales team.

이 포스트가 유용했나요?

0/600

훌륭해요!

피드백을 주셔서 감사합니다.

알겠습니다!

피드백을 주셔서 감사합니다.

죄송합니다. 문제가 발생했습니다. 나중에 다시 시도해주세요.

계속 읽기

새 소식

New Slack product innovations unveiled at Dreamforce

Building a digital headquarters that enables more flexible, inclusive and productive ways of working

생산성

필수적인 최상의 고객 지원 서비스를 위한 Slack의 3가지 새로운 기능

서비스 팀은 허들, 분할 보기, 아틀라스를 사용하여 고객을 더 빠르고 원활하게 지원할 수 있습니다.

생산성

관리자 매뉴얼: 유연한 일정 지원 지원하기

글로벌 위기는 아침 9시부터 오후 5시까지의 일정이 더 이상 직원들에게 맞지 않을 수도 있음을 의미합니다. Slack 관리자들이 팀을 지원하는 방법에 대한 팁을 제공합니다.

생산성

수사관부터 순회 외판원까지, 업무를 진행하는 페르소나와의 만남

전 세계 15,000명의 사무직 직원을 대상으로 고유한 페르소나와 선호하는 커뮤니케이션 방식, 그리고 첨단 기술을 바라보는 관점을 파악하기 위한 설문 조사를 실시했습니다.