Zapier unlocks growth by building on top of Slack

How the company drives user engagement and new opportunities for automation with app development

Slack 팀이 작성2021년 8월 18일Francesco Ciccolella 의 일러스트

Zapier (rhymes with “happier”) is a service that helps you create automations among more than 3,000 different apps, so you and your team can save time and stay productive. Imagine any task you perform dozens of times daily, such as copying and pasting information from one system to another or uploading files. That’s where Zapier steps in. Voila! It’s done for you.

The real magic happens when you combine Zapier, which automates work, with Slack, where that work takes place. Which is why its team partnered with us to build its Zapier app for Slack. Bringing the two together was a natural fit, according to Dannielle Sakher, Zapier’s partnerships team lead. “With the Zapier integration for Slack, teams can facilitate better collaboration, improve processes and boost personal productivity,” she says. “Not only does that make people happier at work, it also helps with business outcomes.”

앱 아이콘
The Zapier app for Slack allows users to:
  • Post info from more than 3,000 apps into Slack
  • Send messages into spreadsheet cells, project tasks and line items in your favorite notes app
  • Use emoji to kick off a workflow in Gmail, HubSpot, Typeform and other popular apps
참고: 일부 통합 항목은 영어로만 제공됩니다.


Here’s a deeper look at why Zapier’s development team built their app for Slack, how they work with the Slack team and the results they’ve seen from the partnership.

A decision driven by user demand

User demand and Zapier’s own mission largely drove the decision to build an app for Slack, according to Sakher. The Slack integration was highly requested among Zapier users. And once built, it allowed users to move information between Slack and Zapier’s thousands of other partner apps, ranging from productivity tools to CRM solutions.

For instance, a user can pipe customer leads from their website into a sales channel for swift follow-up. Or turn Slack messages into to-dos in their project management app.

Workflow Builder in Slack can pass data to Zapier, which is then used in any automations to other apps, like Trello and Asana.

For Ryan Powell, a product manager at Zapier, the math to invest time in their Slack integration was easy. “We prioritize opportunities by asking, ‘How does this tie into our mission?’ Which is to democratize automation for users. Slack has millions of daily active users. Given those numbers, it’s a great way for us to deliver on our goal.”

“Our team is dedicated to maintaining our Slack app because we see it as a tree that is always bearing fruit.”

ZapierPartnerships team leadDannielle Sakher

Driving user engagement and retention

The Zapier team’s investment of time and resources in creating and maintaining the app has paid off both in terms of user retention and engagement.

A snapshot of Zapier user activity shows that:

  • Zapier users who connected Slack on their first day are 150% times more likely to become paying customers in the future.
  • Compared to all other apps, Slack users are 10% more likely to convert to paid users at Zapier.
  • Every day, Slack users automate more than half a million routine actions with Zapier.

Slack users are also more likely to set up zaps, Zapier’s term for automated workflows, with a wide variety of apps versus users of other communication platforms, who tend to stick with apps within their respective product suites, according to Powell. “There’s a strong product-market fit between Zapier users and Slack users because of the wide variety of software tools they use,” he says. “By bringing Zapier and Slack together, you can accomplish just about anything.”

“Our task usage of Zapier with Slack is like a hockey stick; it just goes up and to the right. Our growth is just incredible.”

ZapierProduct managerRyan Powell

Adopting the latest features to improve engagement

As Slack’s product has evolved, so have the possibilities for app development. Partners can add more interactivity to their app or integrate with new parts of Slack’s interface. So far, Zapier has participated in two beta programs around Slack feature launches: The company built an app home, a dedicated space in Slack where users can interact with a particular app, and worked with the Slack team to add Zapier functions to Workflow Builder, a no-code tool for automating routine processes.

With the app home beta, Zapier saw an opportunity to surface the value of automations, which often run unnoticed in the background. “If users toggle into a particular app within Slack,” Powell says, “they see, oh, there’s four zaps running right now. So you can really see the value you’re getting out of them.” The team also uses the app home to recommend other automations and use cases. “We use suggestions to show people what’s also possible with automation and what you can achieve to save more time,” he says. “Because ultimately, that’s our goal.”

Zapier’s App Home shows a user’s existing automations as well as ideas for new ones.

The Zapier team also partnered with Slack on creating steps for Workflow Builder, Slack’s own tool for creating custom workflows within the product. After Zapier debuted its Workflow Builder features at Slack Frontiers 2020, the company saw a surge in interest. Powell estimates sign-ups increased 300%. “We just saw a huge spike in activity during that marketing effort,” he says.

“A question we always ask ourselves is, how many users can we reach with this automation, so we can save them time? With Slack’s 750,000 customers, it was a no-brainer.”

ZapierProduct managerRyan Powell

What it’s like working with Slack

As a Slack platform developer partner, the Zapier team has instant access to Slack product managers, engineers and other experts via Slack Connect. Throughout the development process, Zapier’s team can reach out to Slack engineers in-channel to get quick answers to their questions or start a huddle to solve any problems that pop up. Slack product marketers also use these channels to share announcements, preview upcoming features and offer beta partner opportunities.

As for the app and feature development process, Sakher describes it as highly collaborative. “Slack brings us in early and always gives us the chance to share feedback,” she says. “We know the feedback will actually be used to improve the product, which makes our team feel validated about the work that they do.”

By joining forces, Zapier and Slack are making automation even more accessible. “Our customers are becoming more successful at automation because of our partnership,” Sakher says. “That’s true not only for existing builders and users but also for new folks who are attracted to automation because of what we’re unlocking together.”

이 포스트가 유용했나요?



피드백을 주셔서 감사합니다.


피드백을 주셔서 감사합니다.

죄송합니다. 문제가 발생했습니다. 나중에 다시 시도해주세요.

계속 읽기


소기업에 커다란 영향을! 오직 여러분을 위해 제작된 커뮤니티에 가입하세요

새 소식

Slack AI를 통해 더욱 스마트하고 빠르게 일하는 모든 규모의 기업들

Slack AI는 모든 유료 플랜에서 구매가 가능하며, 고객이 데이터의 잠재력을 최대한 활용하여 직원들의 생산성을 극대화할 수 있도록 지원합니다.


Donut에서 팀 문화를 개선하는 Slack 중심의 비즈니스를 구축한 방법

Slack에 내장된 도달 범위와 배포로 강력해진 Donut 앱은 사용자가 어디에 있든 직관적으로 연결될 수 있도록 도와줍니다.


Slack Connect로 고객 관계를 강화하기 위한 3가지 방법

Crema, IQ Accountants 및 Spark 64가 고객과의 협업을 위한 더 많은 기회를 창출하는 방법