Bridging team communication in the newsroom

“Slack is like an ongoing meeting. You stop in for the portions that are important to you, and leave the room when you’re done. Free to come and go as you please. If someone needs you, they’ll call you into the room.”

The Times (UK)Digital Production EditorMatthew Taylor

As Britain’s longest-standing national daily newspaper, The Times is better known as a mainstay of traditional print journalism than for its innovation in the realm of digital media. That’s the perception The Times’ and Sunday Times’ fast-growing digital strategy and development team aims to change. The team is devoted to designing and developing open source tools that make it easy for everyone at The Times and Sunday Times to create world-class digital journalism.

While a series of daily editorial meetings provided crucial information among the newsroom, most follow-up conversations happened in one-to-one email or at each others’ desks—not much thought had been given to how such exchanges could be faster, broadly shared, and real-time.

Even communication within the digital team, which consisted of a daily 30-minute stand-up meeting to update managers on progress, left room to be desired. Feeling both unproductive and at times micromanaged, the team yearned for a simpler way to report up to managers and communicate across departments.

“We work across two floors so we have a physical gap—but we use Slack as a bridge to keep everyone in the loop.”

The Times (UK)Digital Production EditorMatthew Taylor

The digital development team was already using basic messaging tools to communicate within the team, but in hopes of finding something better a small group of developers decided to give Slack a try. The ability to integrate Slack with the tools they were already using provided immediate value—BitBucket commits, bugs tracked in JIRA, and tasks in Trello were now all pulled into Slack channels for everyone on the team to see and discuss. With problems, progress, and projects now in the open, managers could check-in by browsing channels, rather than calling the entire team away from their work for a meeting.

More teams, projects and conversations were brought into Slack. Many were started in private groups which then switched to channels as teams realised the transparency provided insight into previously unseen processes and discussion. Matthew Taylor, digital production editor,  notes, “40 percent of our conversations happen in public channels. Those 40 percent wouldn’t have been public at all, if not for Slack.” Members of the editorial team who joined could now see and provide feedback on the product roadmap, product design and incremental progress happening in Slack.

With all team-wide communication happening within Slack and choice members of other teams using it to keep their teams in the loop on the digital team’s priorities, internal email between team members became “virtually unheard of,” Taylor says, and the number of check-in and project status meetings was cut by nearly two-thirds. The editorial team saw how much time they saved searching for information now that all of the digital production team’s communication was centralized in Slack. It didn’t take the editorial team long to try out Slack for themselves, and now the home news desk also uses Slack to track and update stories.


“Slack is bridging the personal/work divide. It just feels more natural to have a place where everyone is on, but you’re not expected to talk about work matters all the time.”

The Times (UK) Digital Production EditorMatthew Taylor

Productivity aside, the digital team finds work simply more pleasant now that conversations about current events, a co-worker’s new baby, and where to grab drinks after work can occur equally as freely as those about a major project. In Taylor’s words, “Slack has given us a more personable relationship with coworkers. At the same time, we also have a tool that has greatly increased our efficiency.”

By bringing their own and other teams’ conversations and workflows into Slack, The Times and Sunday Times are bridging the communication and culture gaps between departments, increasing efficiency throughout the organization by reducing both email and meetings, and helping the digital development team create a productive culture of their own.