Three employees playing tug of war with code
협업

Why leaders need to create a digital-first work culture

Companies with a strong focus on enhancing the digital experience will be well-positioned to navigate fluctuating employee and customer demands

Slack 팀이 작성2022년 7월 29일

Many companies were already undergoing a digital transformation before Covid-19. ZDNet found in a 2017 survey that 70% of companies were either in the process of creating a digital transformation strategy or implementing an existing one. Then the pandemic upended life as we know it, forcing businesses and consumers to go almost entirely online. As we emerge from the pandemic, companies with a strong focus on enhancing the digital experience will be well-positioned to navigate fluctuating employee and customer demands.

What is a digital-first work culture?

A digital-first work culture naturally embraces technology. Over the past two years, you’ve probably had ample opportunities to learn which technologies work well for your business and which you should leave by the wayside. But technology is only one part of the equation.

The second, and arguably more important, part of a digital-first culture is the culture itself. It can be tough to help remote workers feel like part of the team and to give remote customers an excellent experience. A digital-first culture uses technology as a support that enhances collaboration, inclusivity and other aspects of work culture (rather than trying to build a culture around technology).

Employee in a desktop screen with papers flying everywhere

Why it’s more critical than ever

The unprecedented global shutdown of 2020 accelerated the shift to digital at a pace that no one could have predicted. By June 2020, a PwC survey showed that 98% of employers had many or most of their employees working remotely at least one day a week, and 89% planned to continue this arrangement long-term. In the summer of 2021, a FlexJobs survey indicated that 58% of workers wanted a fully remote position, while 39% wanted a hybrid arrangement.

But it’s not just remote work that grew during the pandemic. From telemedicine to online shopping and grocery delivery, consumers also turned to digital options. A December 2021 report by the Department of Health and Human Services showed a stunning 63-fold increase in Medicare telehealth visits in 2020.

Post-pandemic, most people will want to get out and about more often. But that doesn’t mean they want to go back to the old ways of doing business. Digital-first work cultures allow companies to offer an excellent experience for employees and customers who prefer to remain primarily digital.

How to effectively implement a digital-first work culture

So how do you create a digital-first work culture? Focus on a three-pronged approach: Choose the right technology, implement asynchronous (non-real-time) communication, and offer remote team building. Here are some tips.

1. Tools and tech

Every company is different, so be sure to talk to your IT team to decide what works best for you. But at a minimum, digital-first companies typically offer:

  • Document-sharing tools
  • Videoconferencing software
  • Project management systems
  • A customizable platform for collaboration, such as Slack

2. Asynchronous communication

Remember the early days of Covid-19 shutdowns, when technical glitches and mass confusion led to a lot of downtime? Switching most of your office communications to asynchronous channels can go a long way toward improving work culture and productivity. Things like:

  • Messaging and chat
  • Collaborative document sharing
  • Recorded video

3. Team building

Inclusivity and belonging are cornerstones of a great work culture, but they can be harder to achieve with remote teams. Lean on technology to help support such initiatives as:

  • Remote courses. Learning something together can help build bonds across the miles, whether work-related or just for fun. You can lead optional classes yourself or ask employees to teach something they’re passionate about.
  • Online games. It’s easy to find online gaming setups, whether your teams like role playing or fantasy sports. It’s also a great way to get your introverts involved, since many people find it easier to chat through their online avatars.
  • Virtual watercooler. On a platform like Slack, you can create a channel solely for non-work conversations. Post some conversation starters and encourage employees to start their own threads. And don’t be afraid to add photos, videos and GIFs to break up the wall of text.

Digital is here to stay, as more people work remotely and consumers turn to online services. Building a solid digital-first culture is a win for everyone, but it can be challenging to know where to start. Collaborative tools like Slack and videoconferencing software can help you create a digital-first culture that makes life easier for your team members and your customers.

Start transforming to a digital mindset with Slack.

이 포스트가 유용했나요?

0/600

훌륭해요!

피드백을 주셔서 감사합니다.

알겠습니다!

피드백을 주셔서 감사합니다.

죄송합니다. 문제가 발생했습니다. 나중에 다시 시도해주세요.

계속 읽기

생산성

수사관부터 순회 외판원까지, 업무를 진행하는 페르소나와의 만남

전 세계 15,000명의 사무직 직원을 대상으로 고유한 페르소나와 선호하는 커뮤니케이션 방식, 그리고 첨단 기술을 바라보는 관점을 파악하기 위한 설문 조사를 실시했습니다.

협업

허들의 새로운 협업 기능을 통해 업무 환경을 혁신하는 기업들

T-Mobile, Expedia Group, Xero, Slalom은 허들을 사용하여 시간을 절감하고, 효율성을 높이며, 업무 관계를 강화했습니다.

혁신

포스트 코로나 시대의 다양한 원격 근무 방식

기업이 어떤 근무 시스템을 도입하든 중요한 점은 원활한 원격 근무를 위해서는 디지털 인프라가 갖추어져 있어야 하며 적절한 협업 툴을 활용해야 한다는 것입니다.

생산성

포스트 코로나 시대, 생산성 높게 재택근무 하기

Slack이 재택근무 혹은 원격근무로 마주한 업무 문제들에 솔루션을 제안합니다.