Want to make your brand stand out in a crowded advertising environment, build a strategic digital roadmap or launch a new product? Fabernovel, an international consulting agency, has the teams for you.
Fabernovel helps clients transform and scale their products and services for the digital age. With headquarters in Paris, nearly 400 employees work their magic across Asia, Europe and North America. These multidisciplinary teams apply insights to the entire digital value chain—from the production of useful, everyday products right up to managing creative campaigns.
With its passion for innovation, Fabernovel was an early adopter of Slack, the secure channel-based messaging platform. After trying it out in 2014, Stéphane Distinguin, the founder and CEO at Fabernovel, quickly saw Slack’s potential.
Aujourd’hui, Fabernovel utilise Slack comme plateforme centrale de communication, mais aussi pour rassembler et organiser les connaissances. Elle permet aux collaborateurs de mieux travailler, s'organiser et être efficace au quotidien, à travers des formats ludiques et conviviaux.
Today Fabernovel is right at home in Slack. Teams use channels as command centers for internal and external communication and accessing institutional knowledge. With its fun, user-friendly interface, Slack makes it easy for employees to work more efficiently each day.
“Slack is a rich tool that allows for both formal and informal use. I still haven’t explored everything it has to offer.”
Increasing productivity with Slack integrations
Slack is a flexible, best-of-breed solution, and organizations can tailor the platform to custom fit their needs with hundreds of apps and integrations. For example, Fabernovel’s engineers were able to optimize their Slack workspace by integrating Rollbar, which follows production errors in real time. The app allows developers to react quickly in the event of a crash, warn coworkers and keep them in the know with status updates.
To centralise business processes and data, Fabernovel uses the Podio tool. Previously, when a new client contract was signed, colleagues gathered in-person to ring a bell and celebrate together. However, moving to a new office in 2019, spreading teams across six floors, meant this was no longer possible. So, Fabernovel decided to automate this process in Slack. Now, once a deal is closed in Podio, it’s automatically posted in the #welovewins channel with the deal amount and owner, who then shares more details and congratulates everyone involved.
“It sounds simple, but this notification actually brings the teams together,” says Hugo Hache, the technical director at Fabernovel. “That small dose of dopamine helps our employees to feel united.”
Lucca, the human resources information system, also seamlessly integrates with Slack, allowing Fabernovel employees to update their statuses when working remotely. This is a feature that has become essential during the Covid-19 pandemic.
Like any organization, Fabernovel has unique use cases that require custom solutions. With Slack, it’s easy for the developers to create custom integrations, including an on-demand temporary Wi-Fi code generator. With this app, Fabernovel can offer all its visitors, such as potential and existing customers and service providers, a temporary Wi-Fi code upon request.
Fabernovel also created a custom tool for managing API specifications and has integrated this process into Slack. Front-end developers now have access to a daily API-changes summary for their projects in individual Slack channels and know exactly where all the moving parts stand.
“Formalizing this process by giving a well-formulated, well-presented project summary—and we worked very hard on the wording and the format for that—has really helped with the adoption of the tool,” says Hache.
Fabernovel even created a customer quiz tool for employee training. This central knowledge base contains multiple-choice questions to help employees train for certification in Scrum, an agile project management framework.
"In terms of technical processes, integrating an app into Slack is as simple as sending a text. When developing something more specific, we have to think out the strategy beforehand, but even then, it takes no more than a day."
Using Slack channels to revolutionize internal and external collaboration
When it comes to day-to-day communication and teamwork, Slack has been a game changer. Asynchronous communication in Slack channels allows Fabernovel’s engineers to divvy up tasks and process requests more efficiently.
“We use several tools, each of which has a specific role,” Hache explains. “GitHub is for putting requests in context, Slack is for discussing and exchanging information, and Jira is for follow-up tickets.”
Slack is also the preferred space for communication between managers and their teams. It’s simple to send a message in channels, accelerating the validation processes and preventing requests from getting submerged in an inbox that’s already full.
Slack is also an effective tool for accessing institutional knowledge. The pin feature, which pins important messages to any conversation for easy reference, helps teammates organize and store important documents. Because Slack channels are searchable, it’s easy for teammates to find the right information they need.
Fabernovel also uses Slack to communicate with its external partners in a more dynamic way than email. The organization doesn’t work with many subcontractors, so external communication mainly involves customers who are given access to a secure, private Slack channel that they can use to contact Fabernovel.
From a security and confidentiality perspective, channels make it possible to control who’s included in the communication loop, without the risk of forgetting someone or including someone accidentally. It’s also possible to set a date for when an external partner’s access will expire and need to be renewed.
Fostering company culture and global teamwork
Fabernovel’s leaders can attest that Slack has increased job satisfaction and strengthened relationships among teammates. Distinguin says Slack has been an instrumental tool for boosting morale.
“In 2017, we acquired a company that specialized in apps and digital platforms,” Distinguin says. “Its teams were mainly made up of engineers who had very technical backgrounds. We went to meet with them to go over the terms of the merger. Our presentation didn’t elicit much of a reaction until we told them they would be using Slack with an unlimited license, as we were already doing throughout Fabernovel. They started applauding.”
Slack has helped breathe new life into Fabernovel’s company culture in the following ways.
Fabernovel is implementing an add-on for Slack to facilitate stronger connections among employees. This tool will make it possible to identify employees based on their skills, expertise and areas of interest. Fabernovel’s goal is to create new combinations of teams so that individuals can better play up each other’s strengths.
– Fédérer les équipes
À son arrivée, chaque nouveau collaborateur est accueilli et présenté aux autres sur Slack. Un bot nommé Marie-Ange Nardi, en clin d’œil à la présentatrice de l’émission des années 90 « Qui est qui ? », propose pendant deux semaines aux nouveaux arrivants de rencontrer plusieurs collègues. Dans le même esprit, un autre bot, Marvin, crée de façon ludique des « matchs » entre les collaborateurs, pour leur permettre de se rencontrer physiquement ou virtuellement… Une sorte de « speed meeting » dédié à la cohésion d’équipe.
Ces bots personnifiés créent une connivence entre les utilisateurs. En favorisant les échanges informels, ils participent au développement d’une bonne culture de l’entreprise.
– Renouveler les codes de la communication interne
Rapide, simple et agréable, Slack utilise des codes qui lui sont propres, à l’opposé de la culture e-mail. Mais cela n’empêche pas la profondeur dans la communication, au contraire. « Étant malentendante, j’ai une forte culture de l’écrit, explique Fleur Douet. Et Slack porte vraiment cette culture, en permettant un mode de communication pertinent. Par exemple, tout y est bien “rangé” en quelque sorte. Il est plus facile de retrouver des informations dans Slack que dans une boîte mail. »
Un système structuré, avec des codes spécifiques qui facilitent les échanges : « Les émojis, et leur usage tel que favorisé par Slack, s’inscrivent dans un contexte de discussion chaleureux. Mais ils permettent aussi de créer de nouveaux codes de communication, de bien contextualiser, de comprendre les intentions dans les propos, de donner facilement son approbation et même, de conserver une certaine retenue dans les échanges lorsque c’est nécessaire », confirme Stéphane Distinguin.
Aujourd’hui, Slack est donc incontournable pour Fabernovel. L’outil permet aux équipes de concrétiser l’innovation pour faire avancer les projets dans un contexte d’échange très qualitatif. « S’ajoutant à la qualité du travail des collaborateurs, la qualité d’interaction permise par Slack est un gros levier de stratégie opérationnelle » conclut Stéphane Distinguin.
“Fabernovel 主要面向个人，并将自己定义为人才公司。我们志在发掘具有一定才能的人员，并通过让他们与具有互补才能的人员协作来帮助他们施展才华。Slack 真的可以使这种有价值的互动成为可能。”
For Fabernovel, Slack is the future of work
Fabernovel’s leaders can’t imagine a better way to work than channel-based messaging. Slack helps teams communicate effectively to drive projects forward and support a culture of innovation.
“In addition to boosting the quality of our employees' work, Slack boosts interactions between teammates,” Distinguin says. “Slack is a true ally of corporate culture.”